Data Martini

Data Martini is your go-to guide for becoming an expert in the people side of data.

Everyone uses data, but few have been formally trained in data. Even those who have often still overlook the people aspects of data that make the solutions effective.  

Data Martini gives you this critical people perspective on all-things data. Insights gained from decades of experience working with company executives and data specialists are offered in step-by-step fromulas and easy-to-apply frameworks.

The people side of data refers to understanding how to work with people who interact with data. It means understanding how different personalities act when interpreting and communicating data. It encompasses anything from successfully adopting data products, to effective data communication, and even preparing for career in data.